Pitch

During a recent webinar my tutor asked me what my elevator pitch would be. Rather ignorantly, I had no idea – the premise is as follows: Imagine you are stuck in an elevator with a potential client. They promise to exhibit your work on the proviso that you can explain to them what your work is about – in one sentence.

Finding it difficult to even surmise to myself what my work encompasses, I could not do this! What an incredibly useful exercise – I went away and worked on it:

Using found photography as stimuli, my narrative work combines fact with fiction, bringing lost stories into the present day.

With a little tweaking, this has now become:

Rooted in found photography, my vernacular work combines fact with fiction; bringing lost stories into the present day.

This may yet still change, but for now this is a good working description of both my recent and current projects.