Amy has a BAHons on Fashion Promotion and Imaging. She has worked as an art buyer, art producer, and an integrated producer.
Due to technical problems I downloaded the transcript from her talk and read through it rather than watch the recording. For quick reference here is a list of appropriate terms she mentioned.
Comping – taking the best bits from several photos and mixing them together to make one good one.
Scamps – mock ups
Legals – all legal aspects
Re-touching – adding or taking away something from the image that didn’t exist
Treatment – a document that the photographer creates which presents your approach.
Usage – the industry standard is usually one territory (eg one country), two media (eg Instagram and facebook), and length of time (eg one year).
PPMS – pre production meetings
Contact report – minutes of the meeting
Wrapping – finishing the day
OOH – Out of Home, eg images that are seen outside the home such as bus stop, billboards etc.
DOOH -Digital Out of Home – eg posters might pop up inbetween adverts
POS – point of sales – the oint at which you would normally buy the product
DM – direct marketing
