The book arrived, but frustratingly I’ve not had many opportunities to look at it, as I was busy collaborating to make a zine! I watched and read the weeks’ presentations throughout the week, whilst I got on with the practical task.
However, I did manage to catch up on one of the Guest Lecture recordings, from Victoria Forrest. Victoria is an art and photography graphic design specialist. It made interesting viewing as she described the five basic principles which should be applied when making work that will be published:
- Decide who your audience is…gallery, friend, press etc
- Choose a format they enjoy, eg pdf, book, pamphlet, postcards, poster etc
- Use the edit to tell your story – find a way to tell the narrative
- Design to enhance your message. It’s not all about the aesthetics, but about the communication
- Document and promote your work
Of these points, I found numbers three and four the most helpful and relevant to my own work. Victoria emphasised the difference between objective and subjective viewing – and that whilst the photographer might have very clear ideas of the narrative they’re trying to tell, this might not be apparent within the photos themselves. She works with the photographer, together they find a way for the viewer to see the intention.
Also she explained a little about singer sewing – a relatively easy yet elegant way to bind small publications. I’d like to know more about this. Regarding the book cover, a point that should be obvious but I suspect sometimes missed, is that the design should be constructed around the concept within the photos.
It was good to hear that Victoria considers that simple layouts can enhance the content – the design and content are what make the object interesting. It’s perfectly acceptable to have a combination of formats within one production, such as single image to a page, two or more images, thumb nails too.
Victoria takes great care to find the right typography for the work; considering context as well as historical constructs – an example she used was using a font that had been popular in the 1980s to enhance the book.
This week I used the One Stop Search at Falmouth Library to do more independent reading.
The discussion about how photography functions as a memory tool within family albums (van Dijck Digital Photography: Communication, identity, memory, 2008), is highly appropriate for my intended line of research, which is currently to appropriate discarded family albums and reinvent the history and memories within them.
I’m currently reading the reading list article by Mark Godfrey (Photography Found and Lost: On Tacita Dean’s Floh )
Also I have ordered a book – Suspended Conversations: The Afterlife of Memory in Photogaphic Albumsby Martha Langford.
Following on from this week’s presentations, I used Falmouth’s OneStop to download an article by Mark Fisher as I wished to know more about his thoughts on hauntology.